Automotive
Revolutionize Automotive Retail, Marketing & Training with Immersive Technology
Augment Works helps automotive brands, OEMs, dealerships, and service centers stay ahead of the curve with new-age Augmented Reality (AR), Virtual Reality (VR), and Metaverse solutions. We empower buyers, train teams, and supercharge brand engagement.
Get a Free DemoAccelerate Buyer Experience & Operational Excellence
01.
Virtual Car Showrooms
3D virtual showrooms allow customers to browse vehicles, rotate views, open doors, explore interiors, and interact with car features — all from their mobile, tablet, or desktop.
02.
AR Vehicle Customization
Enable customers to project a life-size model of their dream vehicle into their driveway or showroom space using smartphones. They can switch colors, alloys, interiors, and accessories in real-time.
03.
VR Test Drive Simulations
Take prospects on a realistic virtual test drive, complete with steering response, road dynamics, and immersive sound — within a VR headset. Perfect for new launches & international exhibitions.
04.
Technician, Staff Training in VR
Train service professionals, sales teams, and mechanics using realistic virtual simulations. VR-based training minimizes risk, improves retention, and ensures consistency across global dealerships.
Featured Services
Augmented Reality for the Automotive Industry
Interactive AR Product Demos
Use markerless AR to showcase car interiors, engines, infotainment systems, and advanced features right from brochures, mobile apps, or social campaigns.
In-Drive AR Simulations
Allow buyers to experience how your AR windshield display works — including navigation, lane assist, speed limits using interactive AR projections.
Service Assistant AR Apps
Empower vehicle owners with AR apps that overlay step-by-step guides on the car's physical components for DIY maintenance and part identification.
AR-Powered Vehicle Tools
Let users compare two cars side-by-side in their actual driveway or showroom floor — switching between body types, trims, and specs using AR overlays.
Virtual Reality for Automotive Brands
Immersive Brand Experiences
Create branded VR worlds to tell your legacy story, show how your EVs work, or walk buyers through your sustainability vision — ideal for auto expos and media briefings.
Interior Comfort Simulation
Let users explore cabin layout, legroom, seating adjustability, ambient lighting, and storage space from a driver or passenger perspective — all in immersive VR.
VR Assembly Line Training
Simulate vehicle assembly processes for manufacturing plant workers — reducing error rates and enhancing safety before they hit the floor.
VR for Car Configurators
Offer high-end clients and luxury buyers a fully immersive VR configurator to build their dream car — personalizing every element with tactile, visual, and audio feedback.
Touch TV Displays for Automotive Retail & Events
360-Degree Interactive Vehicle Explorers
Engage showroom visitors with multi-touch displays that let them explore every angle of a vehicle — from paint finish to brake calipers — through drag, zoom, and tap features.
Interactive Spec Sheets & Videos
Present performance data, safety features, and warranty details interactively — with built-in comparison, animation, and testimonial content.
Trade Show & Dealership Display Solutions
Use high-resolution touch TVs to showcase new models, electric vehicle technologies, and historical highlights during auto expos and customer activations.
Vehicle Configurator Stations
Let customers build and personalize their ideal vehicle in real time — choosing colors, trims, interiors, and accessories directly on interactive displays for an engaging, guided buying experience.